MAMBA (Maximised Mobility and Accessibility of Services in Regions Affected by Demographic Change)

The MAMBA project aims to promote "people-to-service" and "service-to-people" mobility solutions in rural areas, as well as residents' participation in rural mobility design processes. MAMBA is funded by Interreg Baltic Sea Region.

Demographic change and limited public finances endanger the accessibility of services, goods and social life in many rural areas in the Baltic Sea Region (BSR). It is becoming increasingly difficult to ensure not only individual "people-to-service" mobility, but also the supply of "service-to-people" mobility (e.g. home care for elderly or various delivery services) in these sparsely populated regions. The MAMBA project aims to improve both dimensions of mobility through a number of activities.

First of all, Mobility Centres (MCs) will be created in ten implementation areas in the BSR. Based on specific mobility needs in each area, the centres will improve existing mobility options by for example:

- enhancing management capacities in transport administration;
- providing digital and non-digital information systems for residents;
- creating platforms for public and private enterprises to pool transport services; and
- facilitating cooperation between public transport actors and service providers.
New mobility solutions, such as rural carpooling, fleet sharing or mobility as a service (MaaS) will also be initiated by the MCs as pilot actions.

Moreover, the MAMBA consortium will evaluate existing, sustainable ways of managing and financing rural mobility, that could be transferred to other regions. These will be presented to public authorities, transport and service providers, and civil society through a public database and a rural mobility compendium.  

Finally, MAMBA aims to promote the participation of residents and civil society in rural mobility design by compiling a manual for self-organized mobility directed at grass-roots mobility initiatives throughout the Baltic Sea Region. Findings regarding legal, economic and socio-cultural barriers will be pointed out to policy-makers at the regional and national levels through a separate guidance document.

Nordregio's role
Nordregio is leading work package 2: Creating an analytical framework for rural mobility and accessibility solutions, and contributes to the implementation of a number of other project tasks. Nordregio is also responsible for coordinating communications and dissemination of MAMBA results.